Revolutionizing Fashion: Evelyn Mora and the Rise of Immersive Shopping
In the fast-paced world of fashion, sustainability has become a critical concern. Evelyn Mora, a visionary entrepreneur, identified a significant challenge: while designers were keen on eco-friendly practices, they struggled to host large-scale, environmentally conscious fashion events. This dilemma led her to pioneer an innovative solution that’s transforming how brands connect with their audiences, particularly the tech-savvy Gen Z.
The Birth of VLGE: A New Era in Immersive Commerce
Mora’s brainchild, VLGE, emerged in 2021 as a cutting-edge platform that enables brands to craft immersive worlds filled with interactive content and games. These virtual environments can seamlessly transition to popular platforms like Roblox, offering a fresh take on shopping and brand engagement. VLGE has already collaborated with industry giants such as Lancôme and Vogue Scandinavia, securing $5 million in funding, which underscores its potential and appeal.
Breaking Barriers with the First 3D Gamified Fashion Week
VLGE made history by introducing the world’s first 3D gamified fashion week, setting a new standard in digital fashion experiences. Building on this success, Mora announced an ambitious plan: 50 brands are set to launch shoppable worlds during World Fashion Week, all powered by VLGE. This initiative aims to bridge the gap between creators and platforms like Roblox, offering unparalleled accessibility and scalability.
Simplifying Access to Roblox for Brands
Recognizing Roblox’s influence, especially among younger audiences, VLGE focused on simplifying the process for brands to enter this space. Typically, creating a presence on Roblox demands significant investment and technical expertise, with costs ranging from $10,000 to $100,000. VLGE changes the game by eliminating the need for coding knowledge, allowing brands to launch instantly and affordably. This democratization of access is a game-changer in the world of immersive commerce.
A Flexible Business Model for All
VLGE’s offerings cater to a wide range of users, from individual creators to large enterprises, through a tiered payment structure. This approach ensures that both emerging designers and established brands can benefit from VLGE’s platform. Additionally, Mora plans to launch an online store that will sell not only physical products from emerging brands but also 3D assets for use in Roblox, further enhancing the platform’s versatility.
The Future of Commerce: Where Gaming Meets Fashion
Evelyn Mora’s vision extends beyond mere trend-setting; it’s about reshaping the commerce landscape. By tapping into the growing prevalence of gaming and immersive worlds, VLGE is at the forefront of a new era where shopping becomes an interactive, engaging experience. This approach not only addresses the needs of Gen Z but also sets the stage for a future where digital interaction seamlessly integrates with commerce, offering brands new avenues to connect and inspire.
In conclusion, VLGE represents a significant leap forward in how fashion engages with technology and younger audiences. By making immersive worlds accessible and affordable, Mora is paving the way for a future where commerce is not just a transaction but an interactive adventure. As the digital landscape evolves, platforms like VLGE are poised to redefine the boundaries of creativity and connection, ensuring that fashion remains relevant and resonate in the virtual age.
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