Starbucks’ surprise holiday cup went viral, fueling a 4% same-store sales surge and CEO Brian Niccol’s ambitious turnaround. The coffee giant, reporting its best U.S. performance in two years, saw global same-store sales rise 4%, with China climbing nearly 7%. Revenue grew 5% to $9.9 billion, though heavy hiring investment caused profit to plunge over 60% to $293 million. Niccol’s bold moves – slicing the menu by 30%, adding staff for a four-minute goal, and closing 600 stores – clearly resonated. An unexpected hit was a viral $30 bear-shaped cup, selling out instantly and commanding over $100 on eBay. The strategic pivot and consumer connection drove a 5% jump in Starbucks shares. The resurgence signals effective adaptation and renewed market confidence.
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