From Nurse to Skincare Mogul: Jordan Harper’s Journey to Building a Multimillion-Dollar Brand
In a world where side hustles often start small, Jordan Harper’s journey stands out as a testament to the power of passion, community, and perseverance. As a nurse practitioner turned founder of Barefaced, a multimillion-dollar skincare brand, Harper’s story is one of leveraging expertise, listening to customers, and building trust to create something extraordinary.
Harper’s entrepreneurial journey began in 2015 when she started sharing skincare tips on Instagram. What initially felt like a simple way to educate patients and grow her practice quickly evolved into something much larger. By 2020, she officially launched Barefaced, a brand rooted in her philosophy of “less but better.” The results were staggering: the company hit eight-figure revenue in its first year and has since sold over 1.5 million units.
One of the most striking aspects of Harper’s success is how she bootstrapped her business. With no formal business background, she relied on five 0% interest credit cards to fund her first production order. But it wasn’t just financial ingenuity that drove her growth—it was her commitment to her community. By engaging with followers on Instagram, listening to their struggles, and creating solutions, Harper built a loyal customer base long before her first product launched.
Harper’s journey hasn’t been without challenges. She recalls a pivotal moment when she had to scrap 50,000 units of eye patches due to quality issues, a decision that cost $100,000 and delayed the launch by six months. Yet, this difficult choice underscores her unwavering commitment to excellence and customer trust. Another lesson came in realizing the skincare industry’s obsession with constant newness. While many brands rely on endless product launches, Barefaced focuses on formulation, education, and storytelling to keep customers engaged.
For Harper, the true reward lies in the impact Barefaced has on people’s lives. She shares stories of customers who’ve gained confidence through their skincare routines, like a mom who felt beautiful celebrating her daughter’s wedding after years of struggling with her skin. This transformational power is what fuels Harper’s mission: not just improving skin, but empowering people to fully show up in their lives.
Her advice to aspiring entrepreneurs? Start building a community on social media early. “People don’t just buy products; they buy trust,” she says. By showing up consistently, even imperfectly, and listening to what people truly want, Harper believes you can create a loyal customer base before you even launch.
Today, Barefaced is a nine-figure brand with a full team and in-house R&D, proving that growth is not just about revenue but about trust and impact. Harper’s story reminds us that with determination, integrity, and a focus on the customer, even the smallest side hustle can become something life-changing.
No Comments