Shoot360: Where Video Games and Basketball Meet to Redefine Sports Training
In a world where technology and tradition often clash, Shoot360 is rewriting the rules by bringing them together. Founded by Craig Moody, this innovative platform is transforming basketball training into an immersive gaming experience, proving that the best ideas often emerge from everyday challenges. Moody’s journey began on a sunny day when his kids preferred video games over shooting hoops—a moment that sparked a revolutionary concept: merging the excitement of gaming with the benefits of physical activity.
Shoot360’s mission is simple: meet athletes where they are. Instead of fighting the pull of technology, the company embraces it, leveraging it to make sports training more engaging, social, and sustainable. The result is a platform that feels like a video game but delivers the intensity of NBA-level training. Players compete in immersive, interactive environments, with features like live and asynchronous multiplayer modes, real-time stats, and AI announcers that make every session feel like a professional match.
The company has evolved beyond its initial vision of catering to competitive youth basketball. Today, Shoot360 targets a broader audience, from casual players looking for a fun night out to former athletes who want to stay active without the high-impact grind of traditional practices. Its low-risk, high-energy shooting leagues are akin to the Topgolf of basketball, blending training, competition, and entertainment seamlessly.
Shoot360’s reach extends far beyond individual users. With over 28 professional training facilities and 50 franchised locations across North America, Europe, and Asia—and another 50 in the pipeline—the company is making waves globally. Closer to home, a new partnership with Brooklyn Sports & Entertainment will bring Shoot360 technology to the heart of Brooklyn, creating a state-of-the-art training center for young athletes. This collaboration with the Brooklyn Nets and New York Liberty is part of a broader effort to make basketball as accessible and engaging as possible, offering free clinics in 200 schools and creating a community-focused space for the next generation of players.
What makes Shoot360 truly special is its ability to bridge gaps—between generations, skill levels, and interests. NBA stars like Breanna Stewart attest to its appeal, noting how it would have made their early training sharper, smarter, and more fun. For Moody, the journey is a reminder that innovation often stems from solving everyday problems. By reimagining a simple moment in his driveway, he created something much bigger than a training tool: a movement that’s keeping the game of basketball alive for players of all ages.
Shoot360’s story is a testament to the power of creativity and adaptability. In a digital-first world, it shows us that the future of sports lies not in resisting change, but in embracing it—and turning it into a game.
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