Breakaway Music Festivals Ignite Growth with Powerhouse Additions: Shaun Neff and Nick Gross Join Ownership Group
In a bold move signaling its commitment to explosive growth, Breakaway, the trailblazer in the live music festival industry, has welcomed cultural architect Shaun Neff and entertainment visionary Nick Gross to its ownership group. This strategic expansion comes on the heels of Breakaway’s most triumphant festival season in 2025, marked by a staggering 12-city tour and record-breaking attendance.
CEO and Co-Founder Adam Lynn emphasizes that Breakaway’s success is the fruition of years of meticulous planning, strategic collaborations, and building unwavering trust in each market. At the heart of Breakaway’s triumph is its dedication to crafting unforgettable fan experiences that resonate deeply with its audience. By selectively partnering with artists and brands that mirror its cultural ethos, Breakaway continues to deliver the ultimate music experiences to cities craving them most.
Shaun Neff: A Visionary in Brand Building
Shaun Neff, a serial entrepreneur and co-founder of BEEUP with David Beckham, brings a wealth of expertise in brand incubation and high-profile collaborations. His legacy includes the successful exits of SunBum and Neff Headwear, as well as ventures like the MLS team LAFC and the XGames. Neff’s passion lies in weaving compelling brand narratives, a skill he is eager to apply at Breakaway. His excitement stems from the company’s dynamic product and his belief in its untapped potential in the live entertainment space.
Nick Gross: Bridging Artistry and Entrepreneurship
Nick Gross, founder of Gross Labs and a seasoned musician, offers a unique blend of artistic insight and entrepreneurial acumen. His ventures, such as Big Noise and Find Your Grind, underscore his commitment to fostering cultural ecosystems that resonate with artists and audiences alike. Gross is drawn to Breakaway’s authenticity and strategic vision, envisioning it as a pivotal platform for both emerging and established talents to shine. His focus on aligning investments with both philosophical and strategic values positions Breakaway for continued success.
A Shared Vision for the Future
The synergy between Neff, Gross, and Breakaway’s leadership is undeniable. Both entrepreneurs were captivated by the company’s entrepreneurial spirit and proven ability to scale while preserving authentic, community-driven experiences. Their shared belief in the vitality of the live entertainment sector and Breakaway’s pivotal role within it sets the stage for exciting possibilities.
As Breakaway continues to expand, the addition of Shaun Neff and Nick Gross is not just a strategic move but a testament to the company’s commitment to innovation and cultural impact. With their combined expertise, Breakaway is poised to redefine the live music festival landscape, promising even more unforgettable experiences for its growing fanbase. The future of live music has never looked brighter.
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