Networking: Give First, Gain More
In today’s hyperconnected world, the old adage “it’s not what you know, it’s who you know” has never been more true—but only if you approach networking the right way.
Unfortunately, many people approach networking with the wrong mindset, focusing on what they can get rather than what they can give. True networking isn’t about collecting contacts like trophies. It’s about building genuine relationships based on mutual respect and a willingness to help. Many fall into “notworking”: handing out business cards indiscriminately, adding friends on social media without engagement, or treating networking as a one-way marketing campaign. This self-centered approach backfires.
Successful networking starts with a giver’s mindset. Helping others without expecting immediate returns builds trust and goodwill that eventually return. Think of it as planting seeds; the roots grow stronger over time.
Understanding your network’s makeup is crucial. Strong ties offer deep support but take effort; weak ties bridge to new communities and perspectives. Both roles are vital for your professional and personal growth.
Start early: join associations, attend events, and participate. Know your strengths and those of your contacts to make targeted introductions. Prioritize one-on-one meetings over large gatherings for genuine connection. Also, keep in touch regularly; a brief holiday greeting or congratulatory note takes little time but strengthens bonds.
Practice good etiquette: give without keeping score. If unable to help, refer others. Be specific, respect time, and show gratitude. When vouched for, keep your benefactor informed.
Ultimately, givers become the most successful networkers. Investing in others builds a reputation that opens unexpected doors. Start today by reaching out to someone in your network and offering help without strings attached. Ask yourself: Are you a networker or a “notworker”?
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